3-Month SEO Strategy Using Google Search Console (GSC) Data

SEO Strategy with GSC Data: A 3-Month Plan for Better Rankings

Introduction

For every website or any business that will be running online, SEO becomes an essential tool. It's basically the technique that makes your website rank above other competitors on Google search results when a customer is searching for goods and services that are related to your business. One can only imagine the number of visitors to your site and how many of them will consider buying whatever it is that you are selling online. That is the significance of SEO.

One of the tools that this procedure Streamlines is Search Console. Consider it as a resource that provides an overview of where your site stands with respect to search engine results. This resource is going to present a GSC 3 months search engine optimization calendar to assist in optimizing the context of this resource. This approach is applicable for both novices and veterans in SEO context as this template explains everything in detail.

What’s the point of caring about Google Search Console? So your focus is your website and how best to improve it? GSC also does this but better - through documenting data. It informs you of the babes that are consistently searched for, the position of your website in the search results, and the exact number that visits your site from links.

Let’s take a business as an example of selling handmade jewelry. Every attempt before GSC was a shot in the dark because they had no idea which keywords fitted their market. They used the Performance Report and found out that the terms “eco-friendly jewelry" was among the most used. They began using this term to optimize the product descriptions of their website and posts in their blog leading to an increased traffic in three months by forty percent.

That’s the power of GSC enhanced SEO strategies. It doesn’t only tell you what is working, but also reveals what you might have overlooked. It really doesn’t make a difference whether you are a beginner at search engine optimization SEO or you’re polishing your existing strategy, GSC is a revolution.

Understanding Google Search Console

What Is Google Search Console?

Google Search Console is a wonderful tool that Google offers people for free. It enables one to evaluate a website’s level of performance in the search results. It gives the number of persons who viewed your webpage, clicked on the web page and what words they used to access your content. You can think of it as a report card for your website.

Why Is GSC Important for SEO?

If better ranking is the aim, then GSC was helpful in determining what was and what wasn’t like now that google was incorporating their data. Stated reports were concerning:

• What keywords do people use to search for you.
• any problems that prevent Google from determining your website.
• how improvements in page SEO can improve the position of the page.

Key Features of GSC

• Performance Reports: Understand the number of visitors that pages attract and the kinds of keywords that resulted in that traffic.
• Coverage reports: Establish whether Google can adequately read all pages of your website or errors exist.
• Enhancements: Suggestions on how to increase the speed of the site and how to improve the usability accessibility for mobile devices.

With these enhancements, GSC ranks as amongst the best available tools for SEO.

The GSC interface is an intimidating sight at first but don't worry, it's nothing to be feared. You’ll actually find it quite easy. Its major elements are as follows, Let’s discuss them below.

Performance Tab

This feature provides insight into how visitors got to your website, specifically the words that they searched for. It indicates the number of clicks, impressions, and average rank position for the site. For instance, “affordable web design” might get lots of impressions, but hardly any clicks - which warrant a revision of the page title to make it more interesting.

Coverage Report

This contains questions on diagnostic sections of GSC, specifically examining which pages of your site have not been blocked by the settings and thus can be indexed by Google. It also showcases deficits. A frequent problem is when pages are tagged with ‘noindex’ which effectively stop those pages from showing in the results pages. Dealing with these issues can positively impact your website’s exposure immediately.

Enhancements

This section considers usability aspects such as enhancing mobile compatibility or speed of pages on the website. As a rule of thumb, a slow site increases bounce rates while also negatively affecting your ranks.

After mastering these tabs, you tend to see GSC as an SEO tool that allows you to take direct actions.

Phase 1: Month 1 - Data Collection and Audit

Setting Up Google Search Console

Begin with adding GSC to your website. Here’s how:

• Verify your site: For example, embeddings a small piece of code into your website can prove your ownership of your site to Google.
• Integrate with other tools: Integrate GSC with other tools such as Google Analytics for consolidated insights.

Conducting an SEO Audit

Once GSC has been set up, the next logical step is assessing the status of your website. An SEO audit is also useful for scanning site problems. Factors such as slow pages and broken links can be detected using this tool. Use GSC to:

• Look for crawl errors in the Coverage Report Check tab.
• Resolve issues that interfere with Google’s ability to read your web page.
• Test what are the most visited pages and the least visited pages each site has.

Using GSC's Performance Report

This report is gold for finding keywords that convert into brand traffic. See:

• The clicks and the number of times disc image was displayed to users.
• The average ranking position for the keyword.
• What are the sites that Google believes contain most relevant materials?

You’ll have adequate data in the next month that will assist you in strategizing your forward movement.

Case Study Example -

Imagine you’re the owner of an online store where you sell fitness gear. When you first configure GSC, the first thing that strikes you about the Coverage Report is the ‘Excluded’ status that a lot of pages seem to have. However, upon further investigation, you uncover that some significant product pages are not indexed because of crawl faults.

Through the Coverage Report, you resolve these issues by adding the new XML sitemaps and deleting the conflicting lines from your site’s robots.txt. After this, you turn to the Performance Report to go over the keywords that have been analyzed. Most of the time, you find that though your site is related to the keyword “home workout dumbbells,” it doesn’t capture the more narrowed-one which is “beginner adjustable dumbbells.”

As long as the SEO strategy is to put such long tail keywords in product descriptions and blog post articles, the amount of organic search traffic keeps growing gradually.

Phase 2: Month 2 - Implementing Improvements

Optimizing Web Pages

Let’s begin with such pages that already bring in some traffic but can bring in even more.

• In your content make use of long tail keywords, for instance, ‘Increasing organic traffic with GSC data’.
• Add important words into meta titles and descriptions and make them more informative.
• Including headings and subheadings in your content helps to enhance its readability.

Improving User Experience

Higher ranking in pages of search engines is given to websites that are favorable to internet users. In order to increase user experience:

• Speed up the loading time of your site.
• Address issues that easily cause high bounce rates.
• Check that your website is perfectly fitted to working with mobile devices.

Content Strategy and Link Building

Quality content makes the most to ensure that visitors spend the intended amount of time on the site.

• Best practices on optimization of keywords must be applied as you pen good quality blogs.
• Enhance the content with links of other relevant pages of your website (Linking internally) and try to link your site from other websites as well (Linking externally).

To reach the next level in your page optimization, structured data can be applied. For example:

• Schema Markup – This allows Google to display rich results such as star ratings or FAQs in the SERP instead of just on the website. If a blog post has a schema markup, such blog posts will be clicked more in search results.
• Keyword Clustering – Take long-tail keywords that people use to search for similar topics and group them so a few pages can achieve what most pages couldn’t. For example, when targeting the phrase ‘best yoga mats and yoga mats for beginners’, target both phrases on only one page instead of having two separate pages.

Writing Content That Answers Questions

Google as a search engine values the content that directly addresses the needs of its users. GSC data shows that people often ask ‘how to use resistance bands’, create a blog answering that question in detail. Optimize the post by adding videos or infographics to improve engagement and the number of time users spend on your site.

Automation for Internal Linking

Link Whisper or Yoast SEO will make managing internal linking much easier. These plugins suggest pages to link whenever you introduce new content. It helps to improve the authority of your web pages and to make the navigation easier.

Phase 3: Month 3 - Monitoring and Adjusting

Analyzing Results

By now, the fruits of your labor should begin to show. Utilize the performance report from GSC to monitor:

• The level of increase of non-paid visits to the website.
• Identifying keywords with the highest clicks.
• Pages of the website having the overall highest ranking.

Refining the Strategy

SEO is a never-ending process. Start with your results and:

• Pay more attention to the keywords that bring traffic.
• Revise old blog posts or write fresh ones around the intent of the search.
• Report new problems encountered and re-audit the pages.

Setting a Long-Term Plan

Make a note of the long tail keywords for which you are likely to write content at a later stage.

• Proceed building links to strengthen the authority of the site.
• Use search analytics for better SEO rankings to help illuminate where your best efforts will be.

Tools to Maximize SEO Efforts

To get the most value from your SEO, use GSC together with other tools. For instance:

• Using Ahrefs or SEMrush to identify competitor keywords will give GSC a broader picture of what their strategy lacks.
• Employ tools such as Screaming Frog for in-depth audits, including searching for duplicate meta tags or identifying broken links.

In addition, GSC analytics can assist in developing a new monthly content strategy. For instance, if GSC expresses "top laptops for students" as a rising keyword since the end of the back-to-school period, this insight shows that during those months, such words would attract traffic. This can generate a good blog post with a perspective on capturing that traffic.

Common Pitfalls to Avoid in SEO

While handling SEO, be alert about these errors:

• Not looking for intent: Create creative content that addresses precisely what the users are searching for.
• Keyword stuffing: Do not abuse keywords because it will dilute the quality of the content as well as the targeted goal of the content.
• Overlooking technical SEO: Address issues such as having very slow page speeds and having errors that prevent Google from crawling your website.

Keep these in mind to avoid wasting time and effort. If you run a small business, you will know the challenge that comes with running SEO campaigns. However, it is important to remember that with even small efforts, you can achieve great results.

Prioritizing Pages

For instance, start by concentrating on your most significant pages. It may not be necessary to try resolving every problem at once. Use GSC to find those pages that have high impressions but few clicks. Make changes to these pages by improving the meta description of the page plus adding relevant long tail keywords.

Budget-Friendly Tools

There are various businesses that may not be in a position to pay for premium SEO tools. But GSC is free. Use it with cheap options like Ubersuggest for keyword search or PageSpeed Insights to measure page load speeds.

Simple Technical Fixes

Making small changes like optimizing images, updating link URLs of the broken links, and turning on browser caching will improve your website’s ranking on Google searches without spending too much.

This can be achieved by the use of basic elements, which is very helpful considering that small businesses don’t have enough resources.

Conclusion and Next Steps

Managing your site through the Google Search Console is one of the best steps in a website performance improvement process. With this 3-month SEO roadmap, you can increase your site visits gradually. From GSC setup to working on creating large amounts of good content and polishing the plan, this makes your site rank better on platforms like Google.

At Chumbak Marketing, we are experts at developing tailored SEO strategies for business success. Are you looking for an agency to assist you with keyword analysis, the content calendar for your site, and even with on-page optimization? Look no further. Focus on your business and we will do what we do best, which is SEO. Get in touch with us and let us show you how we can increase your site's organic search traffic, as it has been done by other great marketing agencies out there!