Top 25 SEO Experts Every Marketer Should Follow in 2025

SEOs You Must Follow In 2025

Introduction

It goes without saying that the landscape of Search Engine Optimization is always changing and evolving so marketers will have to keep up with the trends. One of the best ways in which people have found to optimize their websites is by looking at SEO experts and how they manage to improve their websites. These professionals delve into the analytics of their searches, explain how they went about the process and offer useful tips that will help in the marketing of the product.

Come 2025, SEO experts have predicted that it will be all about creativity and innovation so that the SEO leaders of tomorrow will be able to rank their pages higher getting them more traffic. This information encompasses the likes of keyword tools, and SEO related tools as well as how to optimize content which would allow the business to achieve the target.

This blog introduces the top SEO professionals to follow in 2025. From thought leaders to technical experts, each one on this list is talented and has produced great work for the SEO community. Following these professional experts would be beneficial for anyone involved in any sort of content creation for google or any other search engine, websites or engaging content for the users.

To the end of this post, you will have a list of various SEO professionals who you can follow in order to gain knowledge and insights. By following these experts, you will be able to improve your SEO strategy and work according to the new era of search engines.

Why Follow SEO Experts?

In case you are curious why follow SEO professionals for industry insights, it’s quite easy: they help you to advance. Marketers looking for the latest trends in search engine optimization seek out SEO influencers who have actionable strategies for 2025.

It helps to learn from these professionals because they will raise your seo game by utilizing strategies that are proven to be effective. A good example is several SEO experts explaining how search engine’s algorithms work and this is important to ranking high on search engines like in Google.

The SEO community is also very active in outreach. With the help of blogs, social media, and webinars, professionals discuss topics such as content optimization, link building, and digital marketing strategies. With this input, marketers can understand how best to write for featured snippets, target user intent and stream relevant sections of content to their audience.

It also means exposure to successful campaigns on creating SEO compliant content for marketers following the best SEO Experts in 2025. They always rely on effective SEO tools and techniques for optimum results.

Be it generating content as per user search intent or nailing the usual SEO practices, these experts understand it all. They can help you to create a best base that will ensure better positions and more traffic.

Criteria for Selecting the Top SEO Experts

The top SEO professionals to follow in 2025 were chosen based on their impact and contributions to the field. It was astonishing to see their knack for changing SEO trends and aiding others to be successful as well.

We take into account the experience in a targeted keywords research metric, practicing new SEO tools metric, and searching skills including but not limited to google. It is no longer enough to just regurgitate a strategy, these professionals know how to execute it and report it through blogs and case studies.

Another thing to note is the presence of these professionals in the SEO space and other interacting spaces. It doesn’t matter if it’s a social media post or a webinar, these professionals make sure people engage and share knowledge. These marketers possess unique methods of content generation and optimization that makes them a great asset to any team.

Every SEO specialist on this list also shares firsthand experience in dealing with various issues. They aim at analytics such as ranking factors, the search engine algorithms, and developing businesses in niche competitive spaces. These professionals will leverage everything from technical optimization to complete content creation.

So if you’re ever wondering what the future of SEO looks like, it’s these men and women that you need to look up to. It can't be emphasized enough that these are not mere intellectuals, they are people who crack problems.

The Top 25 SEO Experts to Follow in 2025

Here’s a Look at the Top SEO Professionals to Follow in 2025

Thought Leaders

• Rand Fishkin - Known for his insights into SEO in 2025, Rand focuses on high-level strategies and user intent.
• Aleyda Solís - A technical expert, Aleyda helps marketers optimize websites and improve rankings.
• Nathan Gotch - Specializes in keyword research and advanced optimization strategies.
• Brodie Clark - Focuses on cutting-edge techniques for mastering the future of SEO.
• Mark Williams-Cook - Shares actionable advice on SEO tools and digital marketing strategies.

Technical SEO Experts

• Koray Tugberk GUBUR - Renowned for expertise in traditional SEO and schema optimization.
• Michael King - Offers innovative strategies for improving page speed and technical performance.
• Zoe Ashbridge - Known for simplifying technical aspects of SEO for better user experience.
• Steven Schneider - Focuses on optimizing websites for search engines like Google.
• Taylor Scher - Helps businesses improve visibility with advanced technical SEO practices.

Content Marketing Gurus

• Lily Ray - A content expert who aligns strategies with user searches and intent.
• Sam Dunning - Offers tips on creating optimized blog posts for better engagement.
• Diandra Escobar - Specializes in generating content that ranks well.
• Louis Smith - Shares insights on creating high-value content that drives traffic.
• Jesse McFarland - Focuses on actionable strategies for improving content performance.

Ecommerce and Local SEO Specialists

• Connor Gillivan - Helps businesses optimize their products or services for local search.
• Samy Thuillier - Offers strategies for boosting local rankings with actionable insights.
• Leigh McKenzie - Specializes in ecommerce SEO and improving conversions.
• Artur Perrella Glukhovskyy - Provides innovative approaches to local optimization.
• Gerrid Smith - Focuses on strategies for increasing visibility in competitive niches.

Rising Stars

• Anna York - A rising star who combines technical expertise with creative content strategies.
• Ume Laila - Known for simplifying complex SEO strategies for beginners.
• Amanpreet Singh - Shares tips on staying ahead with SEO in 2025.
• Bill Gaule - Offers advanced tips for optimizing websites effectively.
• Nick Zviadadze - Focuses on improving rankings with innovative techniques.

The List Below of SEO Experts/Professionals across the World to Follow

Rand Fishkin

Cofounder of SparkToro & Snackbar Studio | Author of Lost & Founder | Feminist | Marketing Innovator

📍Location: Seattle, Washington, United States

💼 LinkedIn: linkedin.com/in/randfishkin

🌐 Websites: SparkToro, Snackbar Studio

🎉 Birthday: July 10

About:

Rand Fishkin is known as the entrepreneur and marketer who is the co-founder of the indie game development company Snackbar Studio and co-founder of Sparktoro, which provides a platform for audience research. He is an author of the book Lost And Founder, published in 2018. He was also the founder and chief executive officer of Moz from 2001 to 2017. With his wealth of knowledge in marketing and entrepreneurship, Rand is one of the most prominent keynote speakers in the world. In his spare time, he enjoys cooking, cheering for the underdog, and engaging in projects with his wife, author Geraldine DeRuiter.

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Aleyda Solís

International SEO Consultant | Founder of Orainti | Creator of SEOFOMO, MarketingFOMO & LearningSEO.io

📍Location: Spain

💼 LinkedIn:linkedin.com/in/aleyda/

🌐 Websites: Orainti, AleydaSolis.com, SEOFOMO Hub

🎉 Birthday: August 30

About: Aleyda Solis founded Orainti, a SEO boutique agency that works with organic search objectives of established brands and rapidly growing startups. Her consultancy is globally reputable, and she is highly rated for her international SEO strategies. Aleyda authored the book SEO; Las Claves Esenciales and has spoken at over 100 events in more than 20 countries. She shares resources through her Crawling Mondays video series, SEOFOMO newsletter (33K+ subscribers), and MarketingFOMO newsletter. Aleyda also created LearningSEO.io, a free roadmap for learning SEO. Additionally, she co-founded Remoters.net, a hub for remote work, offering free job boards, tools, and guides. Awarded European Search Personality in 2018, she continues to innovate in SEO and digital marketing.

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Nathan Gotch

Co-Founder & CEO at Rankability | Founder of Gotch SEO Academy | Author of The SEO Entrepreneur

📍Location: Greater St. Louis

💼 LinkedIn:linkedin.com/in/nathangotch/

🌐 Websites: Gotch SEO, The SEO Entrepreneur, Gotch Digital

About: Nathan Gotch is an SEO expert with over a decade of experience leading hundreds of successful campaigns. He is the founder of Gotch SEO Academy, the #1 SEO agency training program, and Rankability, a cutting-edge SEO content optimization tool for agencies. Nathan authored The SEO Entrepreneur, with insights featured in Semrush, Ahrefs, and Search Engine Journal. His strategies have helped clients scale organic traffic and build profitable SEO agencies. Testimonials highlight the effectiveness of his academy, praised for actionable systems, templates, and personalized coaching that empower SEO professionals worldwide.

Testimonials:

• "Nathan is an invaluable resource. His systems helped me scale SEO processes across multiple websites." – Michael Smeth, WeReach Marketing
• "Thanks to GSA, our organic traffic grew 59% YoY, from 262,000 to 417,000." – Zacc Dukowitz, Flyability
• "The Academy’s value is incredible. Best investment I’ve ever made." – Noah Kain, Noah Kain Consulting
• "Nathan’s guidance helped me quit my 9-to-5, start my SEO agency, and achieve financial freedom." – Keval Shah, Inbound Pursuit

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Brodie Clark

Independent SEO Consultant | Advanced SEO for Global Market-Leading Brands

📍Location: Melbourne, Victoria, Australia

💼 LinkedIn:linkedin.com/in/brodieclark/

🌐 Website: brodieclark.com

🐦 Twitter/X: @brodieseo

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About

Brodie Clark is Australia's leading name in Search Engine Optimisation (SEO), providing advanced consulting services to renowned global brands like Tripadvisor, Shutterstock, HP.com, Evo.com, Drive.com.au, Webjet, City Beach, and 9News.

Specializing in Technical SEO for large ecommerce websites, marketplaces, news publishers, and aggregators, Brodie has over a decade of experience. His expertise earned him recognition as Young Search Professional of the Year (2019), Top SEO Expert (2021), and a panel judge for the Search Awards in 2022.

Brodie’s insights are frequently published in top SEO media sources. He implements modern SEO practices for market-leading corporations, solving complex brand challenges. For collaboration opportunities, visit his website or explore his recent strategies on Twitter/X.

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Mark Williams-Cook

Director at Candour | Founder of AlsoAsked | Host of Search with Candour Podcast

📍 Location:: Greater Norwich Area, United Kingdom

💼 LinkedIn:linkedin.com/in/markseo/

🌐 Websites: Candour, AlsoAsked, Core Updates Newsletter

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About

Mark Williams-Cook is a seasoned SEO professional with over two decades of experience driving organic growth and building innovative SEO tools. As Director of Candour and founder of AlsoAsked, Mark has contributed significantly to the SEO field. He also co-owns TopDog Harnesses, a thriving UK-based e-commerce business.

Known for sharing practical SEO advice on LinkedIn, Mark runs the free Core Updates newsletter and hosts the popular Search with Candour podcast. He offers a top-rated SEO course on Udemy and speaks at major events like BrightonSEO and SERPConf.

Achievements

• Developed the pioneering live PAA research SaaS tool, AlsoAsked.
• Helped UK's largest voucher website grow to 1.2M visitors/month within six months.
• Recognized for SEO contributions in the Wall Street Journal, BBC News, and SearchEngineLand.
• Awarded a Google Security Bug Bounty for a search endpoint exploit.
• Authored content featured in four SEO books and built five successful SEO-driven businesses.

Fun Facts

• Created AutoStumble, a tool that achieved 90M YouTube views and helped launch the YouTube Partner Program.
• Committed to charity, with Candour donating over £25,000 in 2024.
• Often shares insights alongside pictures of his dog, Snoop.

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Koray Tugberk GUBUR

CEO & Founder of Holistic SEO & Digital | SEO Consultant for Fortune 500 Companies | Topical Authority Expert

📍 Location:: Istanbul, Türkiye

💼 LinkedIn:linkedin.com/in/koray-tugberk-gubur/

🌐 Websites: Holistic SEO & Digital, Topical Authority

About

Koray Tugberk GUBUR is a renowned SEO consultant and the founder of Holistic SEO & Digital. He specializes in entity-based contextual search and semantic content strategies, offering transformative solutions for Fortune 500 companies and high-growth businesses.

With over six years of experience and collaborations with more than 200 companies globally, Koray is celebrated for publishing in-depth SEO case studies and A/B tests. He is a frequent speaker at SEO events worldwide and has been featured in prominent publications like SEOMOFO and Serpstat.

Achievements

• Published 12 SEO Success Stories, 10 SEO Case Studies, and 2 SEO A/B Tests.
• Delivered insights into Core Algorithm Updates, Semantic SEO, and SERP behavior.
• Speaker at notable events like Tea Time SEO and co-host of webinars with RankSense.

Specialties

• Technical SEO: Entity-based search and semantic optimization.
• Data Science & Machine Learning: Leveraging data for SEO strategies.
• Marketing & Branding: Enhancing brand authority and online reputation.
• Thought Leadership: Contributions to leading SEO publications and conferences.

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Michael King

Founder & CEO of iPullRank | USA Today Top 10 SEO | Search Marketer of the Year | Author of "The Science of SEO" (Coming Soon)

📍 Location:Brooklyn, New York, USA

💼 LinkedIn:linkedin.com/in/michaelkingphilly/

🌐 Websites: iPullRank, Polymathesis

About

Michael King is a visionary marketing thought leader, technologist, and award-winning SEO expert. As the founder and CEO of iPullRank, Michael has transformed the digital marketing landscape by integrating market segmentation, generative AI, and advanced SEO techniques into growth marketing strategies. Recognized globally, Michael is also a sought-after speaker, having toured four continents and headlined conferences like SXSW, MozCon, and SMX.

Key Achievements

• Agency Success: iPullRank has driven over $4 billion in revenue for Fortune 500 clients, including MGM Resorts, American Express, and Adidas.
• Author & Innovator: Contributing author of "Inbound Marketing and SEO" and upcoming book "The Science of SEO," focusing on the intersection of SEO and computer science.
• Accolades: Named Search Marketer of the Year (2020) by SearchEngineLand and one of USA Today's Top 10 SEOs (2022).
• Global Speaker: Featured expert at major conferences like Inbound, Digital Summit, and Tea Time SEO.

Specialties

• SEO & Technical Expertise: Technical SEO, content marketing, and search analytics.
• Generative AI & Growth Marketing: Using AI for engaging campaigns and enhancing user interactions.
• Content Strategy & Optimization: Market-driven frameworks aligning with modern search algorithms.
• Public Speaking: Educating global audiences with actionable search marketing insights.

Notable Clients

Michael has collaborated with industry leaders like HSBC, SAP, Ralph Lauren, and State Farm, consistently delivering innovative and scalable results.

Philosophy

Michael aims to redefine SEO and growth marketing through creativity, technical expertise, and analytics. His approach empowers brands and marketers globally to achieve measurable success.

📬 Contact: mike@ipullrank.com

🌐 Learn more: iPullRank

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Zoe Ashbridge

SEO & PPC Strategist for B2B Leaders on WordPress | Driving Growth Through Data-Driven Marketing

📍 Location:Shrewsbury, England, United Kingdom

💼 LinkedIn:linkedin.com/in/zoeashbridge/

🌐 Websites: Forank (Company), Upwork Profile, Road to Frame (Personal)

About Zoe

Zoe is an experienced SEO-first digital marketer specializing in creating scalable, data-driven strategies for B2B leaders. With over nine years of experience managing branding, website development, and SEO projects, Zoe helps businesses increase visibility, drive traffic, and boost revenue.

Core Expertise

• SEO Strategy Development: From performance audits to 6-month actionable plans.
• PPC Campaign Optimization: Delivering measurable growth with targeted PPC strategies.
• CMS Proficiency: Expertise in WordPress, Magento, Shopify, and other platforms.
• E-commerce Growth: Proven results in driving organic traffic and revenue.

Proven Results

• 📈 300% traffic increase for e-commerce brands.
• 📈 100% revenue boost in Q4 for an e-commerce business.
• 📈 Grew monthly organic traffic from 5 to 5,000 for a new domain.
• Enhanced internal team satisfaction through measurable results.

How Zoe Works

• Discovery Call: Free 30-minute session to align goals.
• SEO Audit: Comprehensive reviews to identify opportunities.
• Strategy Meeting: Collaborative discussions on next steps.
• Execution Plan: Detailed SEO roadmap for the next 3–6 months.
• Execution Options: Flexible collaboration models to meet client needs.

What Clients Say

"Zoe is a strong SEO strategist, proactive in decision-making, and deeply knowledgeable across all aspects of marketing. Her dedication to every project is one in a million."

Ideal Clients

• Planning website upgrades or migrations.
• Aiming to boost visibility, leads, or organic traffic.
• Enhancing internal marketing teams’ efficiency.
• Requiring expert support for comprehensive marketing plans.

Connect with Zoe

👩🏽‍💻 Co-Founder of Forank, established in 2021 with PPC Specialist Leigh Buttrey.

💡 Ready to elevate your SEO and PPC strategies? Get in touch!

📧 Contact Zoe: Message via Forank

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Steven Schneider

CEO of TrioSEO | SaaS & B2B SEO Expert | Content Strategist | Marketing Innovator

📍 Location:Greater Seattle Area, Washington, United States

💼 LinkedIn:linkedin.com/in/schneis/

🌐 Website: trioseo.com

🎉 Birthday: June 22

About

What is even stranger is that many people have heard of Steven Schneider who is the CEO and one of the creators of TrioSEO which helps give SEO traffic for SaaS and B2B companies with high intent. Steven is passionate about connecting businesses with their ideal customers through bottom-of-the-funnel content strategies, human-written blogs, and sales pages.

Before launching TrioSEO, Steven co-owned a portfolio of 40 blogs, scaling them by 500% over three years to achieve 7-figure revenue—entirely through SEO. Now, he’s teamed up with Connor Gillivan and Nathan Hirsch, renowned entrepreneurs who’ve scaled multiple businesses to 6, 7, and 8 figures, including FreeUp, which reached $12M+ in annual revenue before its acquisition in 2019.

When not optimizing content or analyzing keywords, Steven enjoys collaborating with brands to unlock new growth opportunities and sharing proven strategies that deliver measurable results.

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Taylor Scher

SaaS SEO and Growth Consultant

💼 LinkedIn:linkedin.com/in/taylorjosephscher/

📍 Location:Longmont, Colorado, United States

🌐 Website: taylorscherseo.com

About

Taylor Scher began his marketing career in event marketing, but after COVID-19 disrupted the industry, he transitioned to digital marketing and discovered his passion for SEO. Despite earning a marketing degree, Taylor found the field of SEO refreshingly different and perfectly suited to his strategic mindset and ADHD-driven curiosity.

Frustrated by the backward practices he observed—like aimless content creation and lack of attribution—Taylor launched his full-time consulting business in November 2023 to help SaaS companies achieve clear, purpose-driven growth.

In just one year, Taylor has delivered transformative results, including:

• ✅ Increasing demo requests for a supply chain SaaS by 150%
• ✅ Doubling traffic for a data privacy company by 76% in 3 months
• ✅ Adding $100,000 in ARR for a Shopify upsell app

Taylor’s mission is to create SEO strategies that clients can own and scale independently, delivering sustainable growth in a fraction of the time it typically takes. His approach combines deep keyword insights, strategic content planning, and measurable results, empowering businesses to thrive in competitive markets.

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Lily Ray

💼 LinkedIn:linkedin.com/in/lily-ray-44755615/

Vice President, SEO Strategy & Research

📍 Location:New York, New York, United States

About

I would also love to introduce Lily Ray who sounds very inspiring and creative as an SEO in New York City but was actually born in the Bay Area. That same year, she was awarded the title of the number one most powerful and influential SEO expert according to USA Today.

As the Senior Director of SEO & Head of Organic Research at Amsive Digital, Lily is in charge of an award-winning SEO team of 35 digital marketers. One of her key priorities is creating strategies and ideas based on fundamental research with the aim to stay ahead in this continually evolving environment of search.

Lily publishes her research, findings, and insights mostly in Spanish on various platforms such as articles, interviews, podcasts, and global speaking engagements.

Her specialties and interests include:

• ✨ Google algorithm updates
• ✨ E-E-A-T (Experience, Expertise, Authority, Trust)
• ✨ Technical SEO
• ✨ Google Discover
• ✨ E-commerce and news SEO

Renowned for her insights and leadership, Lily continues to make a significant impact on the world of search and digital marketing.

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Sam Dunning

Founder @ Breaking B2B | B2B SEO For Revenue, Not Vanity | Host @ Breaking B2B Podcast

💼 LinkedIn:linkedin.com/in/samdunning/

📍 Location:Yeovil, England, United Kingdom

🌐 Website: breakingb2b.com

📧 Email: sam@samdunning.org

About

Sam Dunning is the co-founder of Breaking B2B, a performance-oriented SEO and web development firm that helps SaaS and B2B businesses acquire qualified leads and generate revenue using data. Emphasizing results, not vanity metrics, Sam has established a strong reputation as an effective partner to organizations looking to increase their digital presence and profitability.

Core Services

• B2B SEO strategy and execution to rank on Google and generate revenue-focused traffic
• Conversion-focused web design to build trust and drive leads
• Custom web development for complex projects
• Content marketing tailored to SaaS and B2B audiences
• Podcast production and marketing for demand generation

Breaking B2B Podcast

Sam is also the host of the Breaking B2B Podcast, ranked in the top 2.5% of B2B marketing podcasts globally. The show provides actionable insights and expert advice to help businesses grow their revenue, featuring tips on SEO, digital marketing, and demand generation.

Why Breaking B2B?

• Proven results with B2B and SaaS companies
• Focus on revenue over vanity metrics
• Data-driven and results-oriented strategies
• A track record of delivering on-time, within budget, and exceeding expectations

Contact Sam

Website: breakingb2b.com

Email: sam@samdunning.org

For businesses looking to make their websites their best 24/7 sales tools, Sam offers a clear path to growth. Agencies can also benefit from his white-label SEO, web design, and development services to meet client needs seamlessly.

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Diandra Escobar

Content Strategist & Growth Marketer | Founder @ Distinctiva

📍 Location:Location: Not specified

💼 LinkedIn:linkedin.com/in/diandraescobar/

🎉 Birthday: July 12

About

Diandra Escobar is a content strategist and growth marketer dedicated to helping brands create content that drives sales through the right marketing channels tailored to their unique needs. She believes content acts as a “sales team that never sleeps,” building trust, reputation, and scalable growth for businesses.

As the founder of Distinctiva, Diandra offers a full suite of services, including:

• Content and creative strategy
• Copywriting and ghostwriting
• Design and video editing/animation

She specializes in helping businesses grow on platforms like LinkedIn, newsletters, and X, working with a lean, focused team to deliver impactful results. By limiting her client intake each quarter, Diandra ensures a hands-on, personalized approach to every project.

Distinctiva Philosophy

• Content is always on-message, never misses a deadline, and can close sales at scale.
• Prioritizing tailored strategies over scaling large teams, Diandra ensures her clients achieve sustainable growth.

For businesses looking to grow on other platforms, Diandra also provides guidance to connect with the best service providers.

Ready to build content that works for you 24/7? Connect with Diandra and start growing with Distinctiva today.

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Louis Smith

ECommerce SEO Traffic Growth Strategist | Shopify SEO Specialist | DTC Founder

📍 Location:Manchester Area, United Kingdom

💼 LinkedIn:linkedin.com/in/louis-smith-b968a5b5/

🌐 Websites: louissmith.co.uk

📧 Email: seo@louissmith.co.uk

About

Louis Smith is a leading eCommerce SEO specialist with over nine years of experience helping medium to Fortune 500 brands dominate Google search. Rated among the top 1% of SEO experts globally, Louis has driven over $100 million in monthly recurring revenue (MRR) for his clients through proven SEO strategies.

Key Achievements

• Helped 50+ eCommerce brands scale with SEO.
• Enabled one brand to generate £80 million+ in MRR.
• Achieved a 50% growth in Google traffic within five months for multiple clients.
• Ranked thousands of keywords in competitive niches, solidifying brands' online presence.

Expertise

Louis specializes in eCommerce platforms, including:

• Shopify SEO
• WooCommerce SEO
• bigCommerce SEO
• Magento SEO

His services encompass:

• SEO audits
• Link building
• Content marketing
• Technical SEO

Notable Clients

Louis has worked with renowned brands like Ling’s Moment, Lifehack, Otrium, Lenovo, and many others, transforming underperforming e-commerce websites into revenue-generating machines.

Why Choose Louis Smith?

• Results-driven strategies focused on increasing organic sales and market share.
• Deep expertise in building profits with SEO to fuel broader business growth.
• A reputation for delivering actionable insights and solving complex site issues.

What Clients Say

"Absolute amazing quality of service and knowledge. The SEO audit video was truly brilliant—by far the best SEO expert I’ve worked with. Sending another project over to Louis to work on!"

Ready to Scale Your Business? Don’t let competitors take your sales. Partner with Louis Smith for a full-scale SEO strategy tailored to your business needs.

💻 Website: louissmith.co.uk

📧 Email: seo@louissmith.co.uk

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Jesse McFarland

CEO & Founder - SpearPoint Marketing | Host of Brands & Brews Podcast | SEO Strategist for B2B Growth

📍 Location:Littleton, Colorado, United States

💼 LinkedIn:linkedin.com/in/jessemcfarland/

🎤 Podcast: brandsandbrews.com

💼 Company: thespearpoint.com

🎉 Birthday: January 25

About

Jesse McFarland is the founder and CEO of SpearPoint Marketing, a niche-focused SEO agency transforming the B2B and SaaS lead generation landscape. With a proven track record of doubling client leads within 6 months, Jesse’s expertise spans across healthcare, technology, and cybersecurity sectors.

At SpearPoint, Jesse leads a team that turns struggling search visibility into powerful lead generation engines. Their approach has earned praise from industry leaders, with clients like Zen Supplies and Cuda Powersports achieving first-page rankings and significant organic growth.

Outside of his agency, Jesse is the host of the Brands and Brews Marketing Podcast, where he combines marketing and craft beer. His area of expertise includes SEO, ABM, marketing automation, and product management, with a focus on B2B and SaaS growth strategies.

Core Competencies

• Strategic SEO & Content Marketing
• B2B Lead Generation
• Marketing Automation & ABM
• Product Management & Scrum
• Multi-Channel Campaign Development
• Podcast Production & Hosting

When not optimizing search strategies or recording podcasts, Jesse applies his product owner background to help businesses scale their digital presence through data-driven marketing operations.

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Connor Gillivan

Serial Entrepreneur & SEO Strategist | 7x Founder | B2B Growth Expert

📍 Location:Denver, Colorado, United States

💼 LinkedIn:linkedin.com/in/connorgillivan/

🌐 Website: connorgillivan.com

💼 Portfolio: trioseo.com, outsourceschool.com

✉️ Email: Connor@ConnorGillivan.com

About

Connor Gillivan is a seasoned entrepreneur and SEO strategist who has been building and scaling businesses since 2009. After successfully exiting FreeUp to The HOTH in 2019 ($12M+ ARR), Connor now leads a portfolio of B2B companies focused on solving critical business challenges.

As the architect behind multiple 6, 7, and 8-figure businesses, Connor specializes in SEO-driven growth strategies and remote team building. His current ventures include:

• TrioSEO: B2B and SaaS growth through strategic SEO
• Outsource School: Remote team building expertise for entrepreneurs
• EcomBalance: Specialized eCommerce bookkeeping solutions
• AccountsBalance: Financial services for digital businesses
• HG Media: Multi-platform social media growth agency

Alongside his business partner Nathan Hirsch, Connor builds solutions for the challenges they encountered while scaling their first ventures. Their mission focuses on simplifying critical business operations—from SEO and growth to hiring and financial management.

Through his platform connorgillivan.com, Connor shares battle-tested SEO strategies and marketing insights, helping entrepreneurs navigate digital growth. His approach combines practical experience with systematic processes, making complex marketing concepts accessible to business owners.

When not scaling companies, Connor dedicates his time to making SEO and marketing simpler for millions through educational content and hands-on consulting.

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Samy Thuillier

SEO Strategist & Revenue Optimizer | 300+ Page 1 Success Stories | 90-Day SEO Transformation Expert

📍 Location:Lisbon, Portugal

💼 LinkedIn:linkedin.com/in/samythuillier/

🌐 Website: samythuillier.com

📅 Book a Call: samythuillier.com/call

About

Samy Thuillier is an expert SEO strategist who transforms underperforming websites into revenue-generating assets. With a proven track record of helping 300+ businesses reach Google's first page, Samy focuses on the critical intersection of search visibility and business growth.

Unlike traditional SEO approaches, Samy's methodology centers on revenue-first optimization. He understands that traffic alone doesn't drive business success—it's about attracting the right visitors with purchase intent and converting them into customers.

His systematic approach includes:

• Strategic buyer-intent keyword targeting
• Revenue-optimized content development
• High-impact technical optimizations
• Data-driven performance tracking

Through his 90-day transformation program, Samy helps businesses overcome common SEO challenges by implementing proven frameworks that turn search visibility into predictable revenue growth. His no-fluff approach focuses exclusively on optimizations that drive meaningful business results.

Working with brands across various sectors, Samy has developed a reputation for cutting through SEO complexity to deliver clear, actionable strategies that generate measurable returns. His expertise lies in identifying and capitalizing on opportunities where improved search visibility directly translates to increased revenue.

For businesses ready to transform their SEO from a cost center into a profit driver, Samy offers personalized consultations to discuss strategic opportunities and potential growth trajectories.

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Leigh McKenzie

SEO Lead @ Backlinko | Content & Revenue Growth Strategist | 10+ Years Digital Experience

💼 LinkedIn:linkedin.com/in/lmckenzie16/

📍 Location:Philadelphia, Pennsylvania, United States

💼 Current: Semrush 🏆

Notable: $80M+ Revenue for Sandals Resorts

About

Leigh McKenzie is a seasoned SEO strategist with a decade of experience transforming digital brands through content-driven growth. At Semrush, he leads cross-functional teams to deliver impressive results—including a 40% increase in organic traffic and 80% revenue growth through strategic content development.

His expertise spans technical SEO, content strategy, and revenue optimization, with a proven track record across diverse industries. Notable achievements include:

• Generating $80M+ in revenue for Sandals Resorts through integrated SEO strategies
• Driving 440% revenue growth for a DTC brand through full-funnel content optimization
• Building a local business directory from ground up, achieving 5.1M users and consistent profitability
• Leading international SEO expansion for a German automotive brand, resulting in 54% traffic growth

At Backlinko, Leigh oversees comprehensive SEO initiatives, combining technical expertise with content strategy to drive measurable business outcomes. His approach focuses on competitive analysis, strategic keyword targeting, and creating high-converting content that resonates with target audiences.

Known for his ability to navigate complex technical challenges and site migrations, Leigh specializes in turning SEO insights into revenue-generating opportunities. His methodology emphasizes both immediate wins and sustainable long-term growth through authority building and strategic content development.

Whether scaling enterprise SEO operations or optimizing growing brands, Leigh's data-driven approach consistently delivers exceptional results across various business models and markets.

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Artur Perrella Glukhovskyy

eCommerce SEO Specialist | Top 25 Global SEO Expert | Proven 2.8x Traffic Growth

📍 Location:Helsinki, Finland

💼 LinkedIn:linkedin.com/in/artur-glukhovskyy-perrella/

🌐 Book a Call: calendly.com/glukhovskyy-artur/30mins

🎉 Birthday: February 2

🏆 Ranked: #25 Global SEO (Favikon '24)

About

Artur Perrella Glukhovskyy is an elite eCommerce SEO strategist who transforms underperforming online stores into high-traffic revenue generators. Having worked with industry giants like WeatherTech, NordVPN, and Vinted, Artur specializes in sustainable SEO growth that delivers measurable results.

His data-driven approach has achieved remarkable outcomes:

• Scaled Tektelic from 180 to 380 daily visitors in 4 months
• Created content strategies generating 236,448 visitors for NordVPN
• Grew Growth Tribe from 5K to 40K monthly visitors in 3 months

Unlike conventional SEO practitioners, Artur focuses on building sustainable growth through:

• Strategic technical SEO audits
• Revenue-focused collection and product page optimization
• Sales-oriented content strategy
• Comprehensive SEO education for clients

As a recognized "Rising Star" content creator and top-ranked SEO expert, Artur combines hands-on implementation with knowledge transfer, ensuring clients understand the strategy behind their success. His methodology emphasizes quality over quick fixes, focusing on building lasting organic growth for 7-figure eCommerce brands.

Through his 12-week intensive SEO sprints, Artur works side-by-side with select eCommerce businesses, delivering both immediate improvements and the knowledge foundation for continued growth. His approach goes beyond traditional SEO, creating autonomous teams capable of maintaining and scaling their organic success.

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Gerrid Smith

8-Figure Brand Builder | CMO @ Joy Organics | SEO Expert Since 2005 | INC 5000 Founder

💼 LinkedIn:linkedin.com/in/gerrid-smith/

🌐 Website: gerrid.com

🎯 Socials: @mrgrowthboss

🏆 Featured in: Forbes, INC, Entrepreneur.com

About

Gerrid Smith is a veteran SEO strategist and brand builder who has been mastering search optimization since 2005. As CMO of Joy Organics, he orchestrated the company's growth from launch to $10M+ in their first year through strategic SEO and affiliate marketing initiatives.

His entrepreneurial journey includes founding Black Fin, which ranked #821 on the 2017 INC 5000 list and dominated legal marketing keywords for a decade. With expertise spanning from early SEO practices to modern growth strategies, Gerrid specializes in achieving exceptional results in highly competitive niches.

Notable achievements include:

• Scaling Joy Organics to 8 figures within first year
• Building and selling Black Fin, a leading legal marketing agency
• Securing thousands of first-page rankings in competitive sectors
• Being featured in Forbes, INC, Entrepreneur.com, and CIO

Today, Gerrid focuses on two core missions:

• Helping exceptional companies with strong products and culture achieve search dominance
• Building a $250M+ business portfolio while maintaining excellence as a father and husband

Through his platform, Gerrid shares battle-tested SEO strategies with business owners, in-house marketers, and fellow SEO professionals. His approach combines decades of experience with cutting-edge techniques to deliver unprecedented growth in challenging markets.

When not scaling brands or sharing insights across his social platforms, Gerrid advises companies on breaking through digital growth plateaus and achieving market leadership through strategic SEO.

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Anna York

SEO & AI Growth Strategist | Digital Optimization Expert | Content Creator

📍 Location:Hamburg, Germany

💼 LinkedIn:linkedin.com/in/anna-york-seo/

🌐 Website: anna-york.com

🎉 Birthday: June 1

About

Anna York is a highly skilled digital strategist and the first employee of Google, who has a particular interest in where SEO meets AI. Through her platform, she shares practical insights on leveraging AI tools to enhance search optimization and brand growth strategies.

Known for her accessible approach to complex digital concepts, Anna creates actionable how-to guides that help businesses navigate the evolving landscape of AI-powered SEO. Her content focuses on:

• Integrating AI tools into SEO workflows
• Optimizing content for modern search algorithms
• Scaling digital presence through automation
• Maximizing ROI with data-driven strategies

In a profession where new ideas and technology are commonplace, Anna helps spread the word as she posts her findings and technological experiments to the public through social media channels such as YouTube and Twitter. Her platform serves as a valuable resource for brands looking to enhance their digital presence through innovative optimization techniques.

Through her open-access resources and practical guides, Anna helps businesses of all sizes leverage emerging technologies to achieve measurable growth in their digital presence and market impact.

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Ume Laila

SEO Specialist | 100+ Business Growth Stories | WordPress & Content Expert

📍 Location:Lahore, Pakistan

💼 LinkedIn:linkedin.com/in/seo-expert-laila/

🏆 Track Record: 60% Traffic Growth in 6 Months

✨ Expertise: Technical SEO & Content Optimization

About

Ume Laila is a dedicated SEO specialist with 5+ years of experience transforming website performance and driving organic growth. Her comprehensive approach has helped over 100 businesses achieve significant improvements in search visibility and revenue.

Her expertise encompasses:

• Strategic SEO auditing and implementation
• Data-driven keyword research
• Technical site optimization
• Content strategy and creation
• WordPress development and optimization

Through proven methodologies, Ume consistently delivers measurable results, including:

• 60% organic traffic growth within 6-month timeframes
• First-page rankings for competitive keywords
• Sustainable revenue growth through search optimization

As a full-service digital optimization expert, Ume combines technical SEO knowledge with content strategy to create comprehensive growth solutions. Her approach focuses on building sustainable organic traffic through strategic optimization and quality content development.

Whether working with small businesses or large enterprises, Ume's goal remains constant: delivering measurable ROI through strategic search engine optimization and content development that drives meaningful business growth.

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Amanpreet Singh

SEO for Leads & Semantic Search Expert | Founder of [Company Name] | $1M+ Revenue Generator

📍 Location:Gurugram, Haryana, India

💼 LinkedIn:linkedin.com/in/amanpreetsinghgulati/

🌐 Website: fueler.io/amanpreet57

🎉 Birthday: August 27

About

Being a strong optimist himself, Amanpreet Singh is a strong advocate of logic and data-backed organic reach and has assisted more than 50 businesses across the world achieve high search rankings and high revenue return with converting SEO services in place.

As the architect behind $1M+ in client revenue and 10,000+ qualified leads, Amanpreet specializes in semantic SEO and creating content that both ranks and converts. His methodology combines comprehensive technical audits, strategic competitor analysis, and human-centric content creation that resonates with both search engines and users.

Consequently, Amanpreet's unique selling point for organic searches is not only the customary SEO services but the custom-made organic outreach plans and marketing strategies that target specific goals of the business. His transparency and focus on sales make him a trusted adviser for companies in search of organic growth. For many businesses, he is the focal point for all search engine optimization ideas and assists with SEO trends for the future.

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Bill Gaule

SEO Director & Co-founder of SERPsculpt | B2B Content Marketing Specialist | Lead Generation Expert

📍 Location:Waterford, Ireland

💼 LinkedIn:linkedin.com/in/billgaule/

🌐 Website: serpsculpt.com

About

An experienced professional living in Waterford, Bill Gaule has been an integral part of B2B strategy about revenue generation channels. At the age of sixteen, Bill started assisting various companies turn a profit, and by his mid-twenties, he had already helped 100 businesses bring in consistent clients and leads through effective strategic content and SEO strategies.

As the co-founder and SEO Director of SERPsculpt (est. 2024), Bill focuses on creating holistic, product-focused SEO strategies that address common B2B challenges — from lead quality and competitive positioning to trial-to-paid conversion optimization. His approach emphasizes that while SEO can be transformative, it isn't a one-size-fits-all solution.

A proud Waterford native and self-proclaimed lifelong learner, Bill has developed a reputation for delivering results-driven content that resonates with B2B audiences. His expertise particularly shines in helping companies bridge the gap between marketing efforts and sales team requirements, ensuring that SEO efforts translate into valuable business opportunities.

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Nick Zviadadze

Founder of MintSEO | No-BS SEO Consultant | Content & Link-Building Specialist

📍 Location:Tbilisi, Georgia

💼 LinkedIn:linkedin.com/in/nick-zv/overlay/

🌐 Website: mintseo.com

🔗 Socials: Twitter @Nick_zv_, r/seogrowth

About

Nick Zviadadze is the founder of MintSEO, known for his straightforward, results-driven approach to SEO. Rejecting the industry's tendency toward endless audits and superficial optimizations, Nick focuses on the two core elements that drive organic growth: high-volume content production and strategic link-building.

A B2B marketer by profession, Nick uses his experience to create sales content that transforms B2B audiences from simple consumers into clients. His work has helped organizations with marketing outreach and provided strategic guidance to sales teams, ensuring that organizational outreach becomes holistic and effective.

Through MintSEO, he's developed a streamlined four-step process: evaluating existing blog strategy, conducting comprehensive keyword research (150-300+ keywords), implementing high-volume content production, and executing strategic link-building campaigns. This focused methodology has proven successful across multiple industries, from SaaS and B2B to eCommerce and local businesses, consistently achieving top rankings and significant traffic growth.

The above list is curated by Davor Bomeštar on linkedin.

Key Takeaways from Following SEO Professionals

If you want to level up your SEO and marketing strategies, the best step would be to find and connect with the listed SEO experts. These professionals will allow you to stay in touch with the fresh and emerging areas of SEO, suggest effective ways of applying those areas, and help you boost your rankings.

One of the most interesting points is that SEO professionals have experience in almost all the procedures – from decoding the algorithms of the search engines, devising multiple strategies for the end users, or building the site itself. One can also read these tips on getting to occupy featured snippet they provided.

What’s really great is that these professionals assist you in optimizing SEO resources and tools to improve your Search Engine Optimization practices. Their strategies help you ensure that you are always progressing and staying relevant.

Tips to Stay Connected with SEO Trends

If you want to be able to keep up with the most recent SEO changes which may arise in 2025 and beyond, do not forget to follow these experts on their LinkedIn, Twitter and many other platforms. A number of them post updates, webinars, and blog posts in a systematic manner.

Subscribe to their newsletters to get on the newest SEO tools and other ranking activities. Join topic related communities to always be in the loop of new topics and the current trends.

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Conclusion

To remain on top of SEO, there’s a need to constantly learn and evolve. Gaining exposure by following these SEO experts will keep you updated on emerging SEO trends and assist in improving your strategies.

From mastering technical optimization to creating high-quality content, the knowledge shared by these professionals will guide your efforts. Engage with the SEO community to make meaningful connections and stay informed about the future of SEO.